FUEL unleashes power of technology, digital & omni-channel customer experiences to accelerate business growth.

FUEL is a boutique consulting firm providing transformative solutions to unleash power of digital for the new business paradigm. Combining technology with brand, product strategy, user experience and marketing to achieve organizational goals of customer and revenue growth.

We bring deep knowledge and functional expertise of consumer retail, banking-financial services, with background of leadership positions in digital, technology and e-commerce with global brands like HSBC, Tata Group, Reliance Retail, Titan, Tanishq, Fastrack, ING and ICICI Bank.

FUEL approaches problem solving with practitioners' view, entrepreneurial experience of company’s strategy formation and execution of online direct to consumer(D2C) platforms, omni-channel retail, fintech, digital payments, wealthtech and martech ventures for both large sized conglomerates and early-stage start-ups.

Solutions that are transformative, purposeful, and sustainable

Consulting Capabilities

FUEL assists brands, start-ups, organizations of all sizes, to win in digital, and is your ideal partner for thriving in this VUCA world. VUCA or Volatile, Uncertain, Complex and Ambiguous, is the essence of ongoing state of digital world. FUEL helps your business to navigate this disruptive environment of ever-changing consumer online needs, expectations through an inverted or reverse VUCA model and pivot to accelerated growth:

Our framework of services for the new business paradigm :

Vision

creation that is long term, yet flexible through the execution cycle.

Understanding

from collaborative information gathering, analyzing data, market trend.

Clarity

of outcomes and their translation into business KPIs (Key Performance Indicators).

Agility

in technology implementation, focus on quick wins as strong foundational platform.

Digital Growth Strategy

Follow structured approach to review current digital assets, capabilities, data, and technology stack keeping business goals at the core. Thereafter craft a winning digital strategy leveraging right combination of products, services, and technology capabilities, ensuring over achievement of customer and revenue targets.

Customer Journey Design

Digitize end-to-end business processes and services. Starting by identifying most valuable customer journeys, working with world-class designers and technical teams to newly create or re-create entire experience. Using design principles, prototyping to deliver quickly, by assembling components, agile sequencing alongside IT architecture and system integration.

Omni-channel Experience

Leverage our deep expertise of working with leading retailers, synchronizing technology and brand strategy to build unified customer shopping experience across stores and online- desktop, mobile, chatbots and more. We connect people, consolidate processes, do cross- channel integration of inventory, supply chain and retail operations.

E-Commerce Strategy

We help you win at E-Commerce. From selecting the right technology platform, it’s personalization, marketing campaign management and data analytics to online pricing, category, and inventory, logistics, fulfilment, payments strategy, we can implement it all and set up end to end operating model.

Seam-less Digital Payments

Embed all payment options in your digital journeys with 1-click customer check-out experience on your website, mobile apps, to drive brand loyalty and repeat business. We also offer capabilities of buy now pay later (BNPL), POS lending, EMI through our banking and fintech partners to your customers.

Performance Marketing

Develop and implement an integrated, digital marketing framework, covering brand strategy, personalization, campaign management and measurement analytics. We specialize on performance media planning, buying and achievement of customer acquisition, digital sales through cost per acquisition (CPA), cost per lead (CPL) cost per purchase (CPB).

Trusted advisor to board leadership and CXOs. High impact digital strategy and transformation, helping retail brands unlock uncommon growth in the face of disruption.

Featured Work:

#1 Converging ‘clicks’ and ‘bricks’ Omni-channel for India’s largest speciality retailer. Seamless experience, anywhere shopping of 10+ top brands, 6 lifestyle product categories, integrated store inventory, domestic & international shipping, and widest payment options.

Starting by setting up e-commerce to sell precious jewellery, watches, precision eye-wear, sunglasses, accessories and perfumes from marquee and market-leader brands.
Crafting individual brand experiences within customer journeys, personalization for customer engagement & behaviour and effective implementation of data analytics.
Product selection, comparison made easy, with range of online assistance tools, chatbots, virtual try-on, measurement guides, recommendation engines, 3-dimensional imagery and fashion look books from social influencers integrated in the user experience.
Created a memorable yet curated online shopping experience for every brand on one unified platform. This was very effective in driving better conversions, higher order values and cross-sell, up-sell opportunities.
Seamless shopping across browser, mobile and physical retail touch points with in-store digital shopping using kiosks for endless aisle. Customers able to browse entire brands’ inventory while at store or online resulting in much higher sales and purchase per customer.
Resulting in unified omni-shopping with features like BOPIS(buy online pick up in store), ROPIS(reserve online pick up in store), store appointment booking and more. Multiple payment options in different currencies, promotion offers, loyalty and logistics integrations for quick shipping across the country and even cross-border, overseas locations.

#2 Founding a ‘phygital’ e-Commerce market-place for India’s largest business conglomerate with nearly 100 companies, market leader brands and operations across the world.

Starting as strategic project initiative as member of core founding team conceptualized, launched first of its kind omni-channel market-place.
Large scaled, multi-million-dollar initiative, involved customization and technology integration of enterprise e-commerce platform along with best-in-class user experience to deliver a new shopping experience for apparel, electronics, and footwear categories.
Created with a niche approach of curated brand experience based online shopping, very different from existing e-commerce platforms, with the right assortment mix of local and global brands and luxury as a separate digital proposition.

Founder testimonials from CXOs of global organizations

"I worked with Alokedeep as part of the project that eventually culminated in Tata CLiQ, and thereafter as Titan's custodian of their ecommerce business. Alokedeep is without doubt one of the most committed and strategically minded executives I have worked with."

"Aloke is one of the most progressive E-commerce business leaders I have worked with. He trusts his partners and knows how to get the best out of them. He has a strong understanding of commerce business operations, technology and customer experience and knows how to set up lines of businesses from scratch and deliver profitability."

Trusted advisor to board leadership and CXOs. High impact digital strategy and fintech partnerships enabling financial services digitization and transformation

#1. Digital bank for one of the world’s largest financial services organisations.
Redesign of all products, sales & service propositions to deliver mobile centric digital bank in India. Leveraging agile IT development, data, growth partnerships with fintech, e-commerce companies achieved over 90% customer digital acquisition, onboarding, transactions, and engagement.

Be-spoke fintech integration for digital on-boarding or video KYC enabling 100% virtual on- boarding of new account customers, digitally acquired for liabilities, credit cards and loans.
Digital wealth and investment management capabilities on mobile and online browser, easy to use features, investing in mutual funds, other products and portfolio tracking along side instant wealth account opening.
Mobile based global remittances solution for digital cross-border payments, transferring money to overseas accounts and receiving inward transfers from other geographies and non-resident customers.
Ease to use, in-app security solution for transaction authorization, verification and many more features for every day banking, real time payments, card management.
Launched fully digital smart branch, with DIY (do it yourself) capabilities for walk-in customers including automated kiosks, video banking and zero paper usage.

#2. Industry-first full service mobile banking apps for two large private sector banks in early days of digital nascency in India. As an evangelist, involved in several industry level payment product pilots and leading overall organizational customer digital strategy road-map creation.

#3. Extensive work in financial services digital acquisition marketing for large banks both on client and agency side in consumer, SME and non-resident customer segments. Built India’s largest small business resource portal for start-ups, new business owners which was profiled in the annual report of the bank.

Founder testimonials from CXOs of global organizations

"Alokedeep presents a refreshing balance of new ideas, maturity, resilience and humility, which is a very rare combination in today's digital leaders. Seeing through the backbone of HSBC's India retail digitisation over the last few years, Alokedeep was able to take disruption head-on while not compromising on the high standards that HSBC stands for."

"A digital evangelist, expert, and leader. Spearheading/driving Ecommerce/digital in at least 2 organizations since I have known him - ICICI Bank and Titan can be a no mean feat, considering the legacy of non-digital operations that these entities come with "

Team-FUEL

Alokedeep Singh

Founder

FUEL is founded by Alokedeep, who has 2 decades of entrepreneurial experience in tech driven business, product management, growth marketing and partnerships. In leadership roles spanning, that of Country Head- Digital Banking, Business Head E-Commerce and more, he has built market strategy and orchestrated its execution for large global brands/organizations including HSBC, Titan, Tanishq, Tata Group, ING and ICICI Bank.

Alokedeep is a distinguished speaker, expert featured at global industry forums. He has been a founding member of Confederation of Indian Industry(CII) National Committee on E-Commerce, and been on advisory board of ad: tech India. He has been recognized through awards including, IDC Singapore CIO Enterprise Innovation Award and featured in CMO Asia list of 50 Most Influential E-Commerce Professionals.

Anu Sethi

Co-Founder

Retail E-Commerce Leader with expertise in category management, merchandising across global brands, private labels, large retailers, online marketplaces and international buying houses like Reliance Retail, AJIO.com, Homeshop18.com, Tata Trent( Westside) and Orient Craft Ltd.

Get in touch

Contact Infomation

+91 974 2030 825

alokedeep@fueltogrowth.com

alokedeep@gmail.com

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